(Re)Branding – Inside and OutSeptember 18, 2018 1:50 pm
We’ve all gone through some sort of home renovation, and thankfully have all survived relatively unscathed. Albeit, most likely with a few more gray hairs. Keeping tabs and coordinating on multiple fronts and contractors can prove very difficult and time consuming. That’s dealing with residential. In a commercial facility, there are even more variables to control, not the least of which being business disruption and insurance coverage.
Over the years, we here at Egan have been able to identify and address these pain points with our clients when going through an initial branding, rebrand or brand refresh project. Whether addressing 10 locations or 10,000, we are able to take control of the entire process for our clients, from painting and interior fabrication and installation, to the exterior fabrication, permitting and installation. Our ability to handle all facets of the design overhaul saves our clients time, risk and, ultimately, money. Here’s how:
This aspect is fairly obvious. With one single point contact, Egan, handles all contractors and consolidates the work to as few of them as possible. By utilizing our national network, we are able to put the right people in the right place at the right time. In working with clients over the years, we know it takes a herculean effort on their side to set and keep dates to coincide with the next step in the process. By sliding all needed work under the same time management process, our clients can eliminate that resource drain.
For the sake of an example, let’s say you are rebranding 100 locations scattered pretty uniformly across the country. By utilizing Egan for this project scope, more than likely, 80-100 different sets of contractors would be used correctly. Our network is constantly vetted for both quality and insurance coverage. Egan requires annual COI submission and approval from all our network partners. This is extremely important and becomes particularly important when handling anything on the interior of the business. Adding insurance vetting to a project of this type of scope can become a full-time job, in and of itself. Because Egan constantly maintains its own proprietary database tool, we are able to fold this step of the process into the overall scope seamlessly.
There are multiple steps in scope for each location being rebranded or refreshed to save money. By bringing in Egan as a partner, our clients are able to be sure that they are getting the best possible price. This may seem counterintuitive, since Egan would be an additional resource. But, by utilizing our services in all aspects, our clients are actually able to lower their costs by engaging with us.
Aside from the savings involved with plugging in a proven resource to decrease internal overhead, these are some of the steps where Egan can achieve savings for our clients:
Installation: We have the ability to lean on our national network of install contractors to price nationally and choose the correct partner, as opposed to individual pricing by location. This step in the process would also include managing the risk as well.
Fabrication: We establish program pricing with our manufacturing partners to ensure the best possible pricing to spec. Our ability to shop multiple approved manufacturers furthers this ability.
Painting/Walls: We utilize our national network for interior work, like painting and wall hangings, in the same manner we handle our signage installer network.
So, when thinking about embarking on a national rebrand or refresh project, it is important to explore all your options.
We are more than happy to consult with you at any point in this process, even midstream. Please contact us if you would like to get further into the details of what this type of project management would include and entail.
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6 thoughts on “(Re)Branding – Inside and Out”
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