Electronic Message Centers
When it comes to attracting attention to your business, few signs compare with the benefits offered by an electronic message center. Like falling into a YouTube hole, we simply can’t help but see what will come up next.
WHAT IS AN ELECTRONIC MESSAGE CENTER (EMC)?
EMCs are known by many different names – LED signs, digital displays, reader boards or electronic signs, just to name a few. Essentially, they are like giant computer monitors that display any advertisment or information you want to promote.
HOW DOES THIS BENEFIT BY BUSINESS?
You get noticed – a lot! EMCs attract 400% more attention than static signs driving foot traffic to your door. Also, it provides 24hr advertising so it’s working when you’re not.
In addition, you have full control of what is displayed. With the provided software, you can update the information promptly to let customers know your latest sale or today’s special. This ability to quickly provide up-to-date information has helped businesses throughout the pandemic. They are able to immediately announce new hours and protocols as phases change.
EMCs are actually cheaper than traditional advertisements when comparing cents per thousand impressions (CPM). In a typical American town, an EMC sign might cost as little as 74 cents per 1,000 impressions — compared to over $22 for television and $13 for radio. Many organizations find they can reduce their advertising budgets for other mediums by better utilizing their business sign.
Electronic Message Centers are great investments for many businesses. With high visibility, flexibility and ROI, no wonder they are gaining in popularity.