Vision Source Case Study
Egan Sign Cuts Through the Complexity of Sign Management for Vision Source
In 2011, Vision Source®, a network of private optometrists throughout the U.S. and Canada, launched a new branding campaign and encouraged doctors to update their signage. Research showed that consumers were four times more likely to choose a practice with a sign containing the new Vision Source® brand than the optometrist’s name alone.
Vision Source® leaders agreed: implementing the right signage was a smart business decision.
Initially, optometrists’ offices set out to install new signs on their own, but many discovered the process was complicated and time consuming. Permit requirements, vendor selection, project management and other interruptions were distracting them from their most important focus – patients.
Vision Source® realized that an experienced, national sign management company could help with the smooth implementation of new signs and ensure consistency, accuracy and quality for the new Vision Source® brand.
Vision Source® contacted Egan Sign to manage the design, manufacture and installation of new signs for offices within the network.
In 2012, Egan Sign partnered with Vision Source® optometrists across the country to implement the new brand. The Egan Sign team streamlined the process to minimize disruption, set up timelines to ensure every step was covered properly, and made sure the Vision Source® brand was accurate and compliant nationwide.
Vision Source® practices can be found in a variety of environments – strip malls, remodeled homes, downtown buildings, etc. To help optometrists see clearly how a sign could look at their facility, the Egan Sign team designed a Vision Source® Idea Center on the Egan Sign website. The showcase of signs allows optometrists and their staff to thumb through a gallery of options and select the best idea for each distinct location.
Dr. Gordon Ota, a Vision Source® optometrist from Fountain Valley, California sums up his experience. “I wanted to thank Egan Signs for your wonderful service. We certainly appreciate you walking us step-by-step through the conversion of replacing our old signage with the new franchise friendly Vision Source® signs. Your “hassle-free” approach really made the whole process easy! We’ve already had many of our patients remark on how much nicer our new signs are as compared with the previous ones… a truly simple way to upgrade our image immediately and effectively!”
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